Allan says; I do try to be honest with my evaluation. In most cases technical image quality is not the issue, it is more about choice and presentation of subject matter.
Consider these quotes:
“There is a world of difference between a photograph which is merely “technically perfect” and one that deserves the label excellent, memorable, perhaps even great. A technically perfect photograph is one that is correctly focussed, exposed, developed, and printed, period. But despite these desirable qualities, it can still be the world’s most boring picture. Subject selection can be unfortunate, subject approach awkward, and subject presentation ineffective.”
“Exerting creative control means making the right decisions. This begins with the choice of subject matter.”
